Introduction to SEO
Search Engine Optimisation (SEO) is the process of improving the visibility of a site in a search engine’s unpaid results. This workshop will be an introduction to SEO.
About This Workshop
Search engine optimization (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and how you can make the most of it, this workshop will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.
Understand how your customers are searching.
Be able to optimize your website’s on-page factors.
Learn how to start creating a content strategy that will assist with SEO.
Find out how crucial and connected social channels are to SEO.
Be able to build a well-optimized, socially shareable piece of content.
Please bring a laptop
and write down a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).